Safety Factor So Considerations When Buy New Car

Survey by PT Astra Daihatsu Motor shows that consumers in Indonesia started making safety features in vehicles as important. First, it was not too aware of factors that further pursue the look and the price factor, especially for a car that sold in the market, the family car in a low-MPV.

"This time Xenia in Indonesia are taking more airbags as our survey results show turns people buy a car, the safety factor rose to number three. Previous safety is option number five," said Amelia Tjandra, Marketing Director of PT Astra Daihatsu Motor.

PT Astra Daihatsu Motor realize that the MPV market now increasingly cramped by the presence of another MPV from different brands. The presence of the new Xenia dual SRS airbags are now fitted expected to become a differentiator for consumers to have a comparison.

With confidence, they also increase the sales targets as consumers are expected to increase as well with this option.

Meanwhile, starting in May or when launching, then Xenia without airbags are no longer sold. Nevertheless, Marketing & CS Division Head of PT Astra International Daihatsu Sales Operation Hendrayadi Lastiyoso convey that type of non-airbag itself is still outstanding. But it is the models that have stopped produced and still marketed as final. "If there is live a little and have a run-out, yes," he added.